Whether it is mainstream products on the market or competing products in online education, more and more "task & reward" systems are used to carry the tasks that an activity executive list or product function wants users to complete, and then give users something like this benefit. Before clarifying the purpose, at least need to be clear: Who are the users of this executive list product/feature/event? What are the characteristics of the user? What are the user's demands or scenarios for products/functions/activities? What is the value and purpose of our product itself? If you don’t know who the user is, then in an activity without target users.
For the users who think that the target users are “all users”, it is easy to have low user participation due to inappropriate task design, and user executive list participation. The situation of high proportion of wool, serious loss of platform cost and unsatisfactory final results. For referral introduction, it is very important to distinguish users for the design purpose executive list of the "task & reward" system. For example: if the target users of the activity are experience class users, then the product/operation side will hope that this group of users can become our regular-priced class users, so the core purpose should revolve around "transformation"; then the tasks are mostly learning behaviors and homework.
The direction of output and achievement display is in the upper direction, so that users can feel the feeling of "Ah, learning here with you can gain so executive list much, learning results, and getting rewards" after completing the task, then it is a success. After clarifying the user and product goals, the "Task & Reward" system hopes to extend the user's LTV in the product, so that executive list more users can be active, and can continue to use the product and participate in activities; therefore, the "Task & Reward" system The purpose is: 1) Develop user habits.